The major goal of the organizations now a days is to position themselves as the 'employer of choice' in the in the human capital market in the “war of talent”. Therefore, the present study is focused on the employer preference attributes of employees of the Indian Food Services Industry. This industry is emerging as a key segment of Indian economy and being a “labour intensive” industry, it witnesses “shortage of skilled” and well “trained manpower” coupled with high attrition rate. Hence, this empirical research focused on creation of a strong employer brand model for the fast food chains using stepwise multiple regression. Further, for exploring the factors of employer branding, primary data has been collected from 862 employees working in the fast-food chains by means of a questionnaire. This study adopted exploratory cum descriptive cum causal research design and the data collected was analyzed using descriptive statistics, exploratory factor analysis, and multiple regression analysis. The study has explored eight factors responsible for brand building and observed their unique contribution in employer brand creation on the basis of their corresponding beta value .i.e. Development Value .462, Interest Value .334, Diversity Value .332, Non-Monetary Benefits .328, Technology Driven Value .296, Social Value .285, Economic Value .209 by using a stepwise method of multiple regression analysis. The results of the study indicated that these factors contribute significantly i.e. 99.7% in the creation of a strong employer brand.